BeAmbassador and NTT Data Join Forces in the Acelera Startups Program

  • The Acelera Startups program is an initiative by the Ministry of Industry, Commerce, and Tourism and EOI, framed within component 13 of the “Impulso a la PYME” (Boosting SMEs) plan of the Recovery, Transformation, and Resilience plan. 
  • The IT services and consulting company NTT Data will act as the mentoring company for BeAmbassador during this acceleration process. 


Madrid, April 17, 2024 

BeAmbassador confirms its participation in the Acelera Startups program, where it will have the Japanese-origin company NTT Data as its mentoring company throughout this acceleration process. 

The aim of the program, an initiative of the Spanish Ministry of Industry, Commerce, and Tourism together with EOI, is to support and accompany startups and entrepreneurs regionally and sectorally who have an innovative and scalable business model, allowing them to take a further step in the development of their projects. 

In this way, companies like NTT Data have participated by offering mentors and providing training, expert advice from professionals, and connections with reference clients and investors, which will help boost the different startups. 

BeAmbassador, the leading Spanish platform in D&I Employer Branding strategies, has chosen NTT Data as its mentoring company to continue together the development of the product and the services it currently offers to clients in Europe and Latin America. 

This program will also allow the startup to strengthen its relationship with NTT Data, which is already a BeAmbassador client, with ambassador brand projects in Spain, the UK, Peru, Ecuador, Mexico, and Brazil. 

“We are delighted to participate, hand in hand with NTT Data, in this new acceleration program. It will allow us to continue developing our product and making it more visible to corporate funds, in addition to having offices for our team in Madrid for the next 4 months,” said José Olarreaga, CEO of BeAmbassador. 

Among the different benefits of having NTT Data as a mentoring company, highlights include training, personalized support and advice, as well as the possibility of networking with potential early adopters and investors within their own network. 


About NTT Data: NTT DATA is a TOP 10 innovative IT services company, operating in more than 50 countries and with over 140,000 professionals that provide strategic consulting services to cutting-edge technologies, and develops experiences that transform organizations, revolutionize industries, and shape a better society for all. 

About BeAmbassador: BeAmbassador is a leading B2B SaaS platform in employee branding. Its goal is to help companies increase their visibility, revitalize employer brand strategies in Human Resources, and improve their branding and sales. To achieve this, the BeAmbassador platform allows companies to publish their corporate content in a segmented repository that allows ambassadors (employees and brand collaborators) to stay updated with company information, select their favorite content, and share it on their own social networks. In this way, ambassadors can boost their professional brand and position themselves in a ranking, participate in challenges, competitions, and have incentives. 

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