Currently, companies face great pressure to improve their image regarding their commitment to sustainability and corporate social responsibility. Additionally, companies are increasingly interested in promoting their image as employers of choice. Both concepts, sustainability and employer branding, are becoming key … Read More
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How to achieve successful branding in franchises
Branding is a fundamental part of any business, but for franchises, it becomes even more crucial due to the need to homogenize the brand with all its franchisees. In this article, we will analyze how franchises can achieve successful branding … Read More
10 Top Employer companies in Spain
In Spain, there are several “Top Employer” companies for offering an excellent work environment and developing innovative strategies to attract and retain talent. Here are 10 of the “Top Employer companies in Spain” that have received this recognition and how … Read More
How to measure the success of your EVP and adjust it according to the needs of your employees
Companies have understood the importance of having an Employer Value Proposition (EVP) to attract and retain top talent. An effective EVP not only helps the company differentiate itself from its competitors, but also helps build a strong culture and attract … Read More
Gamification in companies with brand ambassador programs
Gamification in business is a motivational technique that has become a popular trend in the business world. It involves using game elements in non-game environments to motivate people and achieve specific goals. Gamification in business has been used in brand … Read More
B2B branding on LinkedIn 5 tips
LinkedIn is a social platform that has become a valuable tool for B2B branding, especially when it comes to brand ambassador strategy. Brand ambassadors are people who are passionate about your brand and are willing to promote it through their … Read More
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