Case Study: Employee Branding Trend

How has the Employee Branding trend evolved in Spain and Latin America?


Evolution of Employee Branding

After the good data that 2019 showed us about the evolution of the Employee Branding trend, how did this strategy develop in a year marked by the pandemic? In this study you can see the evolution of interest in this type of strategy by Spanish and Latin American companies in 2020 and 2021.

Interest in implementing Employee Branding strategies by companies has increased by 56% compared to the previous year.

Need for digitalization and new strategies

Companies more prepared to adopt this type of strategies

Strong market growth in both Spain and Latin America

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Employee Branding Trend Evolution