employer branding talent acquisition

How to improve talent acquisition with an Employer Branding strategy

Companies need to be highly competitive, not only to obtain the most clients but also the human talent necessary to function properly. If we want to attract qualified candidates, talent acquisition processes are necessary. Employer branding is a great strategy … Read More

Employer Value Proposition

Employer Value Proposition: what is it and how to create one?

There are many strategies that you can apply in your company, in what is known as employer branding, that can help when attracting and recruiting new talent or if we want to retain the existing employee already working in the … Read More

How to deal with a bad reputation crisis

How to deal with a bad reputation crisis with a brand ambassadors network

  There are times when your company will face a bad reputation crisis. This can not only be a disaster for the company’s image but also for its ability to attract qualified candidates and even keep the employees already working … Read More

5 Employer Branding ideas to avoid talent drain

5 Employer Branding ideas to avoid talent drain

Any branding or company can run out of ideas, drowning in a phenomenon called talent drain.  One of the main steps to take firstly is to benchmark what other companies, similar to ours, are doing in regard to Employer Branding. … Read More


Employee Branding vs Employer Branding: main differences

Indeed, you have heard of these two terms in many occasions, but, as it always happened, they can be a very bit confusing, asking yourself if you truly know what are you talking about when you peach certain ideas to … Read More


The importance of Employer Branding in 2022

Being a recruiter, you must know your company’s organizational culture and values if you want to reflect them when posting any vacancy. That being said, there are not always completely clear, making the employees you consider to not apply or … Read More


How to create a great brand ambassador value proposition

A brand ambassador program is a formalization of your relationship with other people who share your passion and dedication to a particular brand, which leads them to help you increase its visibility and popularity, taking your corporate branding to new … Read More


What does a talent acquisition manager do? 

Good recruitment is essential to build a team capable of meeting the expectations that the company requires of them.   Any process to recruit and hire new personnel requires a person who is able to empathize and read well the candidates … Read More

employee value proposition

Key Elements of Employee Value Proposition

Employee value proposition or EVP is a concept closely related to Employer Branding. it is the set of strategies and concrete actions that an organization implements intending to attract and retain the best talent. So, It should be an essential … Read More

Employer branding metrics

Metrics to Measure the Employer Branding Success

When building your employer branding you establish a set of goals. Tracking the right employer branding metrics can help you to measure how successful your company is in meeting these goals. Employer branding seeks short, medium, and long-term results and … Read More