Case Study: Employer Branding Trend

How has the Employer Branding trend evolved in Spain and Latin America?

How has the Employee Branding trend evolved in Spain and Latin America?


Evolution of Employer Branding

Following the positive data provided by 2022 regarding the evolution of Employer Branding trends, how has this strategy continued to develop? In this study, you will be able to observe the evolution of interest in this type of strategy among Spanish and Latin American companies in 2023

71% of companies place Employer Branding strategies among their top three priorities to work on this year.

Implementation of EVP improvement strategies in a relatively short period

Growing need to attract and retain high-quality talent

Increasing adoption of Employer Branding strategies.

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