- The Swedish consulting firm specialized in business internationalization, JOHOC, enables companies to develop in Stockholm, Gothenburg, Copenhagen, Berlin and Brussels, among others.
- This partnership is integrated in BeAmbassador’s internationalization plan, underway in Latin America, and already expanding to other markets with an interest in Employee Branding strategies.
Madrid, April 27, 2021
BeAmbassador has reached an agreement with the Swedish consulting firm JOHOC, experts in supporting startups during their growth in the European market.
This agreement represents BeAmbassador sales kickoff in Europe, starting in Scandinavia, a market which has already demonstrated interest in Employee Branding strategies with brand ambassadors.
Following validation in various sectors, JOHOC will start delivering BeAmbassador to these companies. This will provide a valuable insight into the evolution of the Employee Branding trend in Europe, similar to BeEmbassador´s experience in Spain and Latin America. This partnership agreement will allow to obtain a heatmap of the real interest in Employee Branding from different industries, which will contribute to BeAmbassador internationalization plan, implemented since 2020.
According to its CEO, José Olarreaga, “At BeAmbassador we are very excited about this new challenge with a top-level Partner such as JOHOC and we thank them for placing their trust in the leading Employee Branding technological solution“.
Since last year, when COVID-19 crisis forced companies to go digital and opt for innovative, affordable and high-performance solutions, Employee Branding and brand ambassador strategies have become increasingly important. As a result, BeAmbassador continues to expand into a growing number of markets around the world, establishing a presence in Latin America and Spain, on top of Canada, and now in Northern Europe as well, thanks to this agreement with JOHOC.