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Sustainability and Employer Brand: Building a Solid Foundation for Corporate Identity

In today’s highly competitive market, sustainability and employer brand have emerged as fundamental pillars for constructing a strong and enduring corporate identity. These two seemingly distinct concepts intertwine in a narrative that resonates not only with consumers and clients but … Read More

5 secrets for effective internal communication that enhances your Employer Brand

Effective Internal Communication: The Key to Building a Strong Employer Brand. In an increasingly competitive and dynamic workplace, companies that value and promote transparent and effective internal communication have a significant advantage. When workers feel heard, informed, and valued, they … Read More

The future of Employer Branding: How AI is transforming the employee experience

There is no doubt that companies are competing not only for customers but also for the best talents. The way an organization is perceived as an employer is crucial for attracting and retaining the right employees. In this digital age, … Read More

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How can the Employee Value Proposition drive talent retention in an organization?

Companies face a constant battle to attract and retain the most qualified talent. To address this challenge, companies have turned to innovative strategies, and one of the most effective tools in their arsenal is the Employee Value Proposition (EVP) for … Read More

Employer Brand: A key piece for talent acquisition

Employer Brand: A key piece for talent acquisition The search for and attraction of talent have become a constant challenge for organizations in the modern era. In an increasingly competitive and globalized job market, companies strive to stand out and … Read More

Gamification in companies with brand ambassador programs

Gamification in business is a motivational technique that has become a popular trend in the business world. It involves using game elements in non-game environments to motivate people and achieve specific goals. Gamification in business has been used in brand … Read More

Employer brand

Common mistakes in creating an employer brand

Creating a strong employer brand is fundamental to attracting and retaining top talent. However, many companies make common mistakes that can undermine their efforts. In this article, we will analyze some of these mistakes and provide tips to avoid them … Read More