Brand Ambassadors Network
Do you also want to have a brand ambassadors network?
Group the ambassadors into relevant categories according to their department, area, etc.
Establish the permissions for each ambassador based on the interests of the brand
You can be aware of your ambassadors activity and performance in real time.
There is no maximum number, but it is important to keep in mind that you will need at least 10 ambassadors as a minimum.
Depending on your objectives and the strategy you are following, you may want to check who are the best people to be part of your company’s brand ambassador programme at each stage. They will usually be the most proactive and digital. In addition, in the early stages it is also important that they are people who coordinate teams.
Once you have identified these people, you can invite them to be brand ambassadors and send their invitations from the BeAmbassador platform.
No, it is not necessary for all of them to be employees, although remember that employees have a greater influence on social networks than the company itself.
Depending on the strategy you carry out, you can also include external collaborators of the company, and even customers and fans that you want to join your campaigns from the platform.
First of all, you should make a selection of ambassadors and then it is essential that you communicate the benefits of being part of your ambassador program.
This communication can be through a series of emails and can be accompanied by videos of the first steps in the tool. Also, if possible, it will be interesting to convene ambassadors where you can help them to take their first steps.
On the other hand, before the ambassadors get access to the platform, the Content Library should have a first proposal of content that adds value to their social networks.
In order for them to access the platform for the first time, you can send them an invitation to participate in the program from BeAmbassador itself or by other means such as WhatsApp.
The administrator is the one who grants all permissions on the activities that the ambassador can carry out. Therefore, if he/she does not generate a permission to share X content, the ambassador will not be able to publish it on his/her social networks.
In the same way, the ambassador will not be able to publish on those social networks that the administrator has not previously enabled.
However, on the other hand, if the administrator decides to give free rein to the communication of their ambassadors on social networks, they can enable the Social Planner module and Automatic Planning, so that they can publish content in addition to that already proposed in the Content Library.
Of course you can!
In fact, segmenting your ambassadors is fundamental for each of them to have personalised content at their disposal, depending on their branch of knowledge, department, interests, etc.
You can segment your ambassadors by department, geographic area, type of employee or collaborator. It’s a matter of assigning them labels.