"The use of BeAmbassador was very well received from the very beginning by Emprende.ull technicians."
About the company
Emprende.ull is the free assessment and support service for entrepreneurship and business consolidation of La Laguna University and its Fundación General, located in Tenerife.
Its technical team has been in charge of supporting hundreds of entrepreneurs, helping to strengthen the business infrastructure of the Canary Islands archipelago.
Project objectives
To increase the visibility of the brand in social media
Enhance technicians' professional brand
Increase traffic acquisition to the website
How did we do it?
SAMUEL REYES
COORDINATOR OF FGULL ENTREPRENEURSHIP UNIT
The objective we sought was to increase the number of previous appointments to its consulting service for entrepreneurs.
After conducting an audit, we found that to achieve this, it was necessary, among others, to create a network of brand ambassadors with the Entrepreneurship Unit’s technicians to multiply organically the reach of corporate posts and hence, traffic to the website through their social profiles.
The consulting process by BeAmbassador’s marketing team was quite intensive and allowed us to get the brand ambassador program off from the very beginning. The strategy and the use of the tool were very well received by the Emprende.ull technicians, who have been 100% active over time.