Reale Seguros Case Study
About the Company
Reale Seguros is the insurance company trusted by more than 1.7 million customers in Spain. It has 54 branches, almost 400 exclusive agencies and more than 3,000 mediators throughout Spain, allowing it to offer its clients insurance and insurance services that are close and reliable. Reale Seguros belongs to the Reale Mutua Assicurazioni group, a company founded in Turin in 1828, which is the largest Italian mutual insurance company.
Objectives of the project
Increase relevance in the on & offline environment
Unify communication between agencies
Measuring the impact of content
How did we do that?
IGNACIO RODRÍGUEZ
CONTENT & SOCIAL MEDIA MANAGER EN REALE SEGUROS
“From the company’s Marketing team, it was clear to us that it was essential to involve the Reale Seguros Agencies in order to build a solid company presence in today’s digital environment, and that in order to achieve this, the social networks of these were a fundamental pillar.
For this reason we selected a group of agencies with different levels of conviction, knowledge and geographical situations, to test their different levels of response to the program and its tools and correct the errors we were detecting.
Working with BeAmbassador has allowed us to have a tool with the necessary functionalities to meet the objectives we set for the program.
BeAmbassador has also helped us to incorporate Social Networks in the daily work routine of our agencies, making the first data have been a success“.
1 %
Messages broadcasted
1 %
Active ambassadors
1 %
Used content
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